Women use makeup to even out skin tones, to cover imperfections and to enhance their natural beauty. Makeup can do more than cover blemishes or under eye circles; shadows and highlights can be used to define the contours in your face. While it won't hide it, if you have a double chin, makeup can be applied to de-emphasize the chin.
Cream or Powder
Shadow and highlights can be created with foundation or eyeshadow. Make sure it is matte without any shine or glitter. Whether you use cream or powder depends upon what type foundation you use. If your foundation is cream or liquid, you can use either a cream-based shadow and highlight or set the foundation with finishing powder and then use a powder shadow and highlight. If you use mineral powder foundation, use powder--not cream--shadow and highlight.
Select a shadow that is one shade darker than your regular foundation color. After applying the foundation, use a dry sponge or small brush to apply the shadow. Begin at the chin and apply a thin line of shadow on the bottom of your jawbone. Follow the jaw line straight to the back of the jawbone.
Select a highlight that is one shade lighter than your regular foundation color. Use a fresh small brush or sponge and apply a thin line of highlight along the bottom edge of your jaw directly above the shadow line. Keep it straight and do not let it touch the shadow line.
Blend and Set
Use a fresh sponge or brush to blend the shadow under the chin towards the neck. Feather the shadow but do not let it reach the neck. Use a fresh sponge or brush to blend the highlight away from the shadow and upward toward the cheek. Feather the highlight until it disappears into the hollow under your cheek. Turn your head and lift your head to check the jaw on both sides to make sure there is no obvious line. Set the foundation, shadow and highlight with a translucent finishing powder. Apply lightly with a powder puff or powder brush and gently dust off the excess.